Safety and self- actualization are examples of emotional appeals.
An emotional appeal is a method of persuasion and sentimental approach designed mainly to create an emotional response. Emotional appeal is specially used in advertising and politics.
For employees, job security, safety, and self-actualization matters the most. The employer can boost employees' motivation and improve their efficiency by offering them all of the above.
Employees emotions can be attached to the job by way of developing in them a feeling of control and leadership, by appreciations and offering permanency.
Hence, safety and self-actualization are examples of emotional appeal.
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