Question

How can a focus on ad copy affect paid search results and what are its implications related to the buyer journey

Answer 1

The way a focus on ad copy can affect paid search results and its implications related to the buyer journey is:

• It can effectively persuade a target audience or customer to take action as quickly as possible.

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This refers to the marketing of goods or services which is meant to persuade a person to make a purchase.

What is Ad Copy?

This refers to the specific content which is targeted to the reader so that he can take action and make purchase and this is popularly called copywriting.

This helps the advertising company to make very targeted ads which are very persuasive to generate sales and these would make the customer to take action and make a purchase as quickly as possible.

Read more about advertising here:
https://brainly.com/question/24967768