Question

Canadian discount retail giant Zellers hopes to strengthen its position as one of the country's leading sellers of infant products with a sixty-page catalog that offers buyers the ability to purchase products via the phone or Internet. This new strategy reflects a change in the_____ element of its marketing mix.

Answer 1

This question is about the marketing mix. It is a set of actions which businesses adopt to market its product to its customers.

Main elements of Marketing Mix

The main elements of Marketing mix are :

Product, Place, Price, Promotion and distribution.

Marketing Mix used by Giant Zellers

In the given question Canadian retail giant Zellers is strengthening its position by offering its customers a new feature of online purchase.

This strategy will create ease for its customers as they will be able to evaluate product features and purchase it online through mobile by sitting at home.

The company has focused on the distribution aspect of marketing Mix.

This new strategy reflects a change in the distribution element of its marketing mix.

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