By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers' functional and psychological needs.
Functional needs are needs for a proposal or activity to operate in a particular environment.
Psychological satisfaction reflects people's assessment of their life as it is compared to the way it were.
Harley-Davidson is an American motorcycle manufacturer founded in Milwaukee, Wisconsin.
His motorcycle was one of the two major motorcycles along with India that survived the great depression.
By producing his motorcycles, Harley-Davidson had in mind the functional and psychological satisfaction of his consumers at heart.
Therefore the correct answer is option B.
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