When a company does research to determine what potential customers want, it refers to:
Customer Needs
This refers to the various things which a customer base needs as regards to a product.
With this in mind, we can see that the customer needs can be found out by conducting research on the target audience, researching keywords, and other means.
Therefore, the correct answer is option A
Read more about customer needs here:
https://brainly.com/question/4264848
