Question

Tom has analyzed the competitive landscape of cookbook costs, what a customer is willing to pay for a cookbook, and what the target customer uses to evaluate a cookbook's value. The marketing mix area Tom is focused on is:

Answer 1

Based on the provided information, the marketing mix area Tom is focused on is price.

What is marketing mix?

The marketing mix can be regarded as set of actions as well as tactics, that is been utilized by company in promoting its brand .

The 4Ps make up a marketing mix  are;

• Price
• Product
• Promotion
• Place.

Learn more about marketing mix at;

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