Firms often lunch products periodically. The period of time that is ideal to achieve the success of a new product is the Launch window.
What is product launch windows?
Most firms often have a narrow product launch windows. In this type of window, there is a limited product life cycles.
Organizations due to the fact that they known the consequences behind missing the optimum point for a new product to be launch, they often take a the right and proactive steps toward the timing of product introductions to the market.
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