Question

Josh was hired to establish lean processes for a local manufacturing facility. He creates a plan, but he also hires a leading expert in lean manufacturing to help him sell the process to the CEO and other employees. Which step of the persuasion process is Josh hoping to enforce by hiring an expert?

Answer 1

The step of the persuasion process that Josh is hoping to enforce by hiring the expert is the establishment of credibility.

What is credibility?

This can be described to be the process where a person establishes himself or business to be trust worthy or believable.

Josh has hired an expert here that would help him to appear as a credible person.

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