Homelife, a national chain of high-end furniture stores, employs nearly 800 workers. In the past few years, the company's market share has dropped significantly, and employee turnover has increased. Upper management is considering the implementation of a new compensation policy in its efforts to turn the company around. Historically, the company has paid all employees similarly with some variation for seniority but no distinction between high and low performers. Which one of the following questions is LEAST relevant to Homelife's decision to develop an aligned reward strategy?

a. What compensation programs should Homelife use to reinforce necessary employee behaviours?
b. How well does Homelife's current compensation program match the company's strategic aims?
c. What were the results of the most recent Homelife customer review ratings?
d. What compensation programs should Homelife use to reinforce desired employee behaviours?

The option that's least relevant to develop the reward strategy is C. What were the results of the most recent Homelife customer review ratings?

A reward strategy simply means the designing and implementation of reward policies that are vital in supporting the objectives of an organization.

In this case, it's important to know the compensation programs that should be used to reinforce necessary employee behaviors and how well Homelife's current compensation program matches the company's strategic aims.

It should be noted that the results of the most recent Homelife customer review ratings don't matter in the reward strategy.

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