it is false that Integrated Marketing Communication involves coordinating only paid personal communications because it involves paid and non-paid personal communications.
A paid personal communications entails the communication channel which requires payment such as advertisement.
An Integrated Marketing Communication entails integrated marketing elements which helps to communicate with the customers.
The element of Integrated Marketing Communication includes:
In conclusion, it is false that Integrated Marketing Communication involves coordinating only paid personal communications because it involves paid and non-paid personal communications.
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