Respuesta :
Considering the available options, the strategies to create the perception that multiple channels function as one channel to create a seamless shopping experience do NOT include "adopting a selective distribution strategy."
What is a Selective Distribution Strategy?
Selective Distribution Strategy is the term used to describe the marketing strategy whereby a business firm sells its commodities or services in a limited exclusively selected retail outlets in a specific location.
Given that the question asks about the strategies to multiple channels function as one channel to create a seamless shopping experience, then the Selective Distribution strategy would not achieve that objective.
Hence, in this case, it is concluded that the correct answer is "adopting a selective distribution strategy."
Available options are:
A. enabling mobile payment while shopping in a store
B. adopting a selective distribution strategy
C. checking a store's inventory online
D. purchasing an item through an app for in-store pickup.
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