Based on contemporary issues, the reason for the disagreement among financial analysts and finance professors over applying accrual accounting rules to raw cash flow data is that "the disagreement is over the complexity of accrual accounting rules for a company."
Accrual accounting rules are the accounting principle that ensures transactions are recorded when it occurs, with or without receiving the actual cash flows for the transaction.
However, despite the many merits of accrual accounting, its application is more complex than most smaller businesses don't want to use it.
Hence, in this case, it is concluded that the correct answer is "the disagreement is over the complexity of accrual accounting rules for a company."
Learn more about accrual accounting here: https://brainly.com/question/25817056
