Answer:
All of these options are critical in setting the trajectory of the business. A vision statement is a brand looking toward the future and saying what it hopes to achieve through its mission statement. A mission statement clarifies what the company wants to achieve, who they want to support, and why they want to support them. Business goals define the "what" of a business's purpose whereas business objectives define the "how." Business goals typically only provide a general direction that a company will follow whereas business objectives clearly outline actionable steps.
