Kowabunga was a US based beach clothing and gear company. The owner of the company wanted to expand into markets in Mexico, Australia and Fiji. The company compared the emerging markets to see which had the highest growth rates. Which external business environment did the company evaluate for its expansion?

Socio-cultural as a business external factor has to do with the environment culture or customs and belief as well as the type of fashion trend they have in vogue.

For a clothing company to be successful the consumer, their income level or wealth, growth rate and the environment at large has to be put into consideration.

The company has to as well evaluate the market activities of the country as this can help to influence their decision when trying to expand into another country market as well as their strategic goals when introducing their product into an another country.

Inconclusion the external business factor environment that did the company evaluate for its expansion is sociocultural.

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