One reason why societies measure time is to track religious observances.
Each religion have different doctrines and tenets which are followed by its
worshipers.
Islam, for example, commands its worshipers to pray five times daily at
different intervals. If time wasn't measured, obeying such command will
be difficult.
On the other hand, time measurement doesn't improve education or the
economy of a location which makes option C the most appropriate choice.
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