While screening and evaluating ideas, a stop-to-market mistake usually occur as result of : good idea been eliminated during the screening process.
- Stop-to-market mistake serves as marketing mistake that cam be made which can affect revenue that a firm suppose to get.
- At the screening and evaluating ideas stage, if careful decision are not made a good ideal can be eliminated which can affect the whole plan.
Therefore, good decision has to be made when
screening and evaluating ideas.
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