As a result of the rise of privately owned TV networks, European soccer teams were able to demand and make more revenue from competitive bidding.
As a result of private television stations rising:
- The networks owned by the government were no longer the only networks available
- The leagues could charge more to different stations who now had to compete
Thanks to the competition created by other networks rising, soccer teams made money from a bidding process where only the highest bids could show their games.
In conclusion, more private networks meant more money.
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