Countries of the world have different cultures. The food industry should be aware of traditions when trying to enter a foreign market.
A food industry entering a foreign market must take note of the traditions, customs and food that is consumed in that place.
There are different factor to consider when entering a foreign market. The
factors are;
The influence of culture on international marketing is very great. A marketer have to take a good study about the local culture thoroughly before offering a product to them.
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