B2C selling is an acronym for business to consumer selling.
- Since customers who go to retail stores often know what they want or have a purpose to being at the store in the first place, sellers do not have to do much prospecting in the B2C selling environment.
- Prospecting can be defined as the process by which a producer conduct research in order to identify people that might be interested in the commodity produced.
- Qualifying refers to the qualities or characteristics a potential buyer must posses.
- The potential buyer is a person who is determined, willing and able to buy a product. They are also referred to as lead.
Therefore, A consumer who is able and willing to buy is a prospecting consumer.
Read more:
https://brainly.com/question/20514029
