Since customers who go to retail stores often know what they want or have a purpose to being at the store in the first place, sellers do not have to do much _____ in the B2C selling environment.

Answer: prospecting or qualifying

Respuesta :

B2C selling is an acronym for business to consumer selling.

  • Since customers who go to retail stores often know what they want or have a purpose to being at the store in the first place, sellers do not have to do much prospecting in the B2C selling environment.

  • Prospecting can be defined as the process by which a producer conduct research in order to identify people that might be interested in the commodity produced.

  • Qualifying refers to the qualities or characteristics a potential buyer must posses.

  • The potential buyer is a person who is determined, willing and able to buy a product. They are also referred to as lead.

Therefore, A consumer who is able and willing to buy is a prospecting consumer.

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