The acronym for this type of software used by businesses to establish a base of information is known as CRM.
CRM is an acronym for Customer Relationship Management.
The CRM software allows a company to store the customer or prospect contact information, record service issues, manage marketing campaigns in a central location.
The The CRM software helps are utilized for executing focused marketing and sales process because they helps in accumulation and analysis of important customer information.
Therefore, the acronym for this type of software used by businesses to establish a base of information is known as CRM.
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