Question

In some cases promotions tailored to specific countries or regions may be more successful than a general campaign because:
A) more than one marketing expert is needed to create successful promotions
B) it costs less to set up several smaller campaigns than one that can be used for all markets
C)there is no need to test the message before starting the campaign
D)each country or region has its own culture

Answer: D) each country or region has its own culture

Answer 1

In some cases, promotions tailored to specific countries or regions may be more successful than a general campaign because each country or region has its own culture.

When a company decides to internationalize its business, it is necessary to develop a marketing campaign that helps in the acceptance of the products and services offered by the organization in the local market.

It is therefore necessary to adapt some characteristics and promotions for the local market, as the culture of each country or region is capable of influencing the needs, preferences and desires of the local consumer.

An organization that develops a marketing campaign aligned with its operating location has greater chances of being positioned in the market, creating value and satisfaction about its products and services.

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