When Dean, Nate, and Nancy first started thinking about launching a cheese shop in Fort Collins, we took a good period of time to think through the goals that we wanted to accomplish with this small business. We also set in place touchstones (click that if you're not familiar w/ this analogy) by which we would consider major decisions regarding our business model. In short we took time to try and envision, and subsequently plan, what we wanted our business to look like in 5 years. According to class this week, what activity were we engaged in