Question

Lexon Corp. produces high-nutrition breakfast products. As it enters into foreign markets, it faces strong pressures for both reducing costs and adapting products for local markets. Based on this, the company should use a

Answer 1

Since the company faces strong pressures for both reducing costs and adapting products for local markets, it should use a transnational strategy.

A transnational strategy simply refers to a business structure where the global business activities of a company are coordinated through cooperation and interdependence between the head office and local subsidiaries.

Since Lexon Corp faces strong pressures for both reducing costs and adapting products for local markets, it should use a transnational strategy.

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