Question

SoftBody Corp. is about to launch an ad campaign for a new product line of body washes. Before the first ad airs, managers examine all the elements of the campaign to make sure they are organized and integrated. What is this process called

Answer 1

The process is known as Pretesting process.

The Pretesting process is the when members of the prioritized audience are brought together react to the components of a communication campaign before they are produced in the final form.

Prior to when the process takes place, managers have to examine that all the elements of the campaign are organized and integrated.

The action of the manager in examining the element is to ensure that the Pretesting process is done without issues.

Therefore, the process is known as Pretesting process.

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