The reason women are the main characters in the commercials is because the media people portrays the gender roles in a highly stereotypical way.
Despite that majority of the cleaning of houses, offices, restaurant are done by the female gender for money or care, the media have an innate reasons for using them as main character in vast majority of commercial.
The media people basically uses the female image because of the their perception of how we viewed them in the society
Therefore, the reason women are the main characters in the commercials is because the media people portrays the gender roles in a highly stereotypical way.
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