Question

celebrity endorsements of produces utilize the ________ to persuasion.

Answer 1

Answer:

peripheral route :)

Answer 2

Celebrity endorsements of produces utilize the peripheral route to persuasion.

What is peripheral route?

peripheral route involve a indirect approach to approving a products.

It does not use the fact or findings about a product but rather uses association or relationship with the owner to judge a product.

Therefore, celebrity endorsements of produces utilize the peripheral route to persuasion.

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