Considering the measurements described above, it is believed that using "innovation accounting" measurements such as testing assumptions about the business, attributes the customers like, and retention rates can be collected.
This is based on the idea made by AI Ries, a renowned marketer who claimed that innovation accounting is a form of evaluation theory that is used to evaluate the difference made to the product and see if this difference is bringing the expected outcomes.
Innovation accounting is used to see beyond the conventional measures such as sales, profits, and return on investment.
Instead, it helps the business owners to examine assumptions about the business, like, sign-ups, and retention rates, etc.
Hence, in this case, it is concluded that the correct answer is "innovation accounting."
Learn more here: https://brainly.com/question/17787114
