When a company offers consumers the ability to make purchases through a smartphone, this is known as M-commerce channel expansion.
Mobile commerce can be understood as online commercial transactions through the use of portable devices such as smartphones and tablets.
This technology is growing more and more, due to the fact that the majority of the population has access to a cell phone, and the M-commerce facilities to allow the purchase and sale of products, payment of bills and banking transactions.
The security of mobile devices was improved, which led to greater reliability and greater use of M-commerce, which has as its main advantage the ease of use of carrying out transactions from anywhere, only connected to a wireless internet provider.
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