The strategy whereby the company manufactures paint and now operates retail stores in known as Forward integration.
Forward integration refers to an operation whereby the company gains total control of the business activities that are ahead of the value chain in question.
Here, Sherwin-williams does produce paint, the retails stores they operate is an example of Forward integration in value chain since its operates as manufacturer and retail seller of the paints.
In conclusion, the strategy whereby the company manufactures paint and now operates retail stores in known as Forward integration.
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