(Last Word) When Starbucks considers setting up a new location:________.
a. both the marginal benefits and marginal costs of the new location are largely unknown.
b. it knows the marginal costs of the new location better than the marginal benefits.
c. it ignores marginal benefit-marginal cost analysis because the Starbucks franchise is a well-established global success.
d. it knows the marginal benefits of the new location better than the marginal costs.
