Question

go grub’s customer complaints have increased because its drivers often get lost when attempting deliveries, which means that the deliveries arrived late. the drivers have resisted using gps systems, claiming they know their territories, but managers are now encouraging them to look for the best solution to the increased level of customer complaints. go grub is in the ________ stage of lewin’s change model.

Answer 1

The stage of lewin’s change model that the manager of  go rub is considering when their customers were complaining about late delivery from the driver is unfreezing stage.

• Kurt Lewin change model can be regarded as a model that contains a three steps which are,;

unfreezing

changing

refreezing.

• This model stressed that to move toward the new, desired level of behavior, there there should be a perception that change is required.

Therefore, in case of go grubs, they are in freezing stage .

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