Martin was given the task of conducting a research project for his firm and proceeds with the following steps: He asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results, and gives that report to his boss. Which step of the marketing research process has Martin omitted

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27-10-2021
Business

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Martin was given the task of conducting a research project for his firm and proceeds with the following steps: He asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results, and gives that report to his boss. Which step of the marketing research process has Martin omitted

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jaquelinefvr jaquelinefvr · Answer 1 · 2021-11-03T15:47:59+01:00

When conducting a research project for his company, Martin omitted the interpretation step of the marketing research when delivering the report describing the research results to his boss.

A marketing research is carried out according to the following steps:

Systematic design
Collect
Interpretation
Information report

Therefore, by omitting the interpretation of the survey, Martin did not give his boss his inference about the results found about the facts collected in the survey.

Omitting the interpretation of the survey is a disadvantage that does not help the boss to form his opinion about the research and solution of the company's marketing problems.

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