When conducting a research project for his company, Martin omitted the interpretation step of the marketing research when delivering the report describing the research results to his boss.
A marketing research is carried out according to the following steps:
Therefore, by omitting the interpretation of the survey, Martin did not give his boss his inference about the results found about the facts collected in the survey.
Omitting the interpretation of the survey is a disadvantage that does not help the boss to form his opinion about the research and solution of the company's marketing problems.
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