Question

As an Austrian–Thai company, Red Bull has done a remarkable job of positioning itself internationally by coming across as a local company in every country where Red Bull is sold. Would you be more or less likely to buy Red Bull knowing the brand is Austrian but with a strong Thai influence? Does it generally matter to consumers where a product originates from?

Answer 1

The origination of a product doesn't really matter when the company's brand plays an important role in the improvement of sales.

A brand refers to the business concept or the marketing concept that's used by people to identify a product. A brand is important as it makes one unique from other companies.

The fact that the brand of Red Bull is Austrian but has a strong Thai influence can't have a negative effect on the sales or the revenue of the company since the brand is well-known and has an international customer base.

Read related link on:

https://brainly.com/question/25248688