Metrics may be described as measures used to evaluate the performance or activity of seller, employee organization and so on. They help to better understand underlying factors or patterns which may be useful in making improvement in services.
Due to the influx of customer questions which is expected to have stopped after the promotional campaign. The company is trying to know why the questions keeps coming.
Based on the questions, the company used key subjects as metric in other to Analyse and address key issues resulted to the vendor which are shipping error , discount and delivery timeline.
Therefore, metrics allow to better measure and understand specific underlying patterns associated with businesses.
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