Activity 8. Direction: Read the article and make an outline. Be guided by the rubric for outlining. Write your answer on a separate sheet of paper.
Wrigley’s Chewing Gum
(1) Wrigley’s chewing gum was actually developed as a premium to be given away with other product rather than as a primary product for sale. As a teenager, William Wrigley Jr. was working for his father in Chicago selling soap that has been manufactured in his father’s factory. The soap was not very popular with merchants because it was priced at 5 cents, and this selling price did not leave a good profit margin for the merchants. Wrigley convinced his father to raise the price to then cents and to give away cheap umbrellas as a premium for the merchants. This worked successfully, confirming to Wrigley that the use of premium was an effective sales tool. (2) Wrigley then established his own company, in his company he was selling soap as a wholesaler, giving baking soda away as a premium, a
