Find an image, like an advertisement or a piece of art, that you think takes a position on something. Describe the content of the image. What position does the image take? What reasons or evidence are provided for the position? How does the image connect to audience values? What do you think the creators of the image are trying to accomplish? Do you think the image is effective? Why or why not? Be sure to include a link to your image in your response.

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18-10-2021
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Find an image, like an advertisement or a piece of art, that you think takes a position on something. Describe the content of the image. What position does the image take? What reasons or evidence are provided for the position? How does the image connect to audience values? What do you think the creators of the image are trying to accomplish? Do you think the image is effective? Why or why not? Be sure to include a link to your image in your response.

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jaquelinefvr jaquelinefvr · Answer 1 · 2021-10-20T15:08:10+02:00

The image found is the new Coca-Cola company ad, titled "Open that Coca-Cola". The content of the image shows two young men in an office, wearing headphones, sitting in gamer chairs and drinking a Coke.

In the image, it is not possible to identify whether young people are working or using computers for leisure, but the construction of the ad symbolizes the new digital reality and the connection of drinking in the current scenario.

This ad was created to highlight the soft drink as an icon of pleasure in terms of taste and consumption experience.

The creators of the image are trying to portray that Coca-Cola despite being a classic drink, is:

Jovial
Adaptable
Innovative
Modern

Therefore, the image reaches the target audience, as the advertising highlights the positive characteristics of the product in line with the reality and tastes of its audience.

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