The company that sells the product in question is appealing to the emotional side of the consumer, this is a method of competition that does not account for pricing.
In broad terms, marketing approaches can be divided into two groups and subgroups. These are
1. Quality approach
2. Emotional approach
Many times an advertisement may use a combination of these approaches, by targetting the emotional aspects of a buyer while using quality to convince the consumer to purchase.
When companies use a quality appeal to attract consumers, they focus on selling their product based on the service it provides. This can be done in a non-priced-based approach wherein the company focuses the advertisement on the superior effect or efficiency of the product, or it can be done with a price-oriented approach in which the advertising will focus its efforts on emphasizing the superior price-quality ratio of the product.
The advertisement given in this question is using the latter of the marketing approaches. An emotional appeal is just as it sounds. It is when a company appeals to the emotional aspects of a potential buyer, usually by promising to fix what the consumer may see as an error in themselves or by promising that the product will make them happier. The question uses a non-price-oriented method of emotional appeal by stressing the efficacy of the product with no mention of price.
To learn more visit:
https://brainly.com/question/10789897?referrer=searchResults
Answer:
an emotional appeal in advertising as a method of non-price competition
Explanation:
got it right on quiz
