Question

Describe a need you have noticed that a new or improved product or service could help address. What
product or service would you develop to help meet that need?

Answer 1

A perceived need in a product or service that needs to be improved could be cell phone battery life without needing to recharge.

Generally, the batteries of cell phones from Apple, the market leader in the US, last an average of 6 hours a day, which is not much, considering the need for daily use as a communication and work tool.

Compared to the enhancement of new features in the mobile device, the battery is still something that needs improvement.

The process of improving a new product or service must go through 8 main stages:

1. Generation of new ideas
2. Screening of Ideas
3. Concept test
4. Case analysis
5. Technical and marketing development
6. Marketing test
7. Launch
8. Evaluation

Each stage of improvement will therefore be necessary for innovation to occur safely and in accordance with the needs of consumers and an opportunity to gain market and profitability.

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