Product or Satisfaction rating using number of stars is a a qualitative or categorical variable which falls under the Ordinal variable classification.
- When variables used in measurement aren't numerical, such variables are called categorical or qualitative variables, stars are not numerical, hence (rating of 1 - 5 stars) are categorical variables.
- When categorical variables follow a particular order or rank, with the difference between the orders or ranks not being explicit, such variables are belong to the Ordinal class.
- Satisfaction level will increase from 1 star up to five being the highest, which shows that sellers with 3 stars are less satisfied than those with 4 stars. However, the difference between each level cannot be explicitly measured.
Therefore, use of star rating to depict online customer satisfaction is a categorical Ordinal variable.
Learn more :https://brainly.com/question/14583272
