Family is not an interpersonal influence in the consumer decision
process.
Consumer decision process refers to the process by which consumers identify their needs and use information gather therein to evaluate their purchase.
- Most notable interpersonal influence for making these decision include age, occupation, lifestyle, social status, economic status, gender of the consumer and etc.
- The society, time of the season and culture of the consumer all acts as influence in decision process.
In conclusion, the family of the consumer does not acts as an interpersonal influence in the consumer decision process.
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