Answer:
The current marketing situation is the first major section of the plan. It describes the target market and the company's position therein. This section contains information about the market, product performance, competition, and distribution.
Explanation:
The marketing plan details the strategy that a company will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.
