Divide through everything by b :
[tex]\dfrac{a+c}{b+d} = \dfrac{\dfrac ab + \dfrac cb}{1 + \dfrac db}[/tex]
Since a/b < c/d, it follows that
[tex]\dfrac{a+c}{b+d} < \dfrac{\dfrac cd+\dfrac cb}{1 + \dfrac db}[/tex]
Multiply through everything on the right side by b/d to get
[tex]\dfrac{a+c}{b+d} < \dfrac{\dfrac{bc}{d^2}+\dfrac cd}{\dfrac bd+1} = \dfrac{\dfrac cd\left(\dfrac bd+1\right)}{\dfrac bd+1} = \dfrac cd[/tex]
and so (a + c)/(b + d) < c/d.
For the other side, you can do something similar and divide through everything by d :
[tex]\dfrac{a+c}{b+d} = \dfrac{\dfrac ad + \dfrac cd}{\dfrac bd + 1}[/tex]
and a/b < c/d tells us that
[tex]\dfrac{a+c}{b+d} > \dfrac{\dfrac ad + \dfrac ab}{\dfrac bd + 1}[/tex]
Then
[tex]\dfrac{a+c}{b+d} > \dfrac{\dfrac ab + \dfrac{ad}{b^2}}{1 + \dfrac db} = \dfrac{\dfrac ab\left(1+\dfrac db\right)}{1 + \dfrac db} = \dfrac ab[/tex]
and so (a + c)/(b + d) > a/b.
Then together we get the desired inequality.