Customer is termed as the individual that consumes or uses the goods and services that are availed to them for their satisfaction or need fulfillment. The customers are known as the king of the market that decides the production of the goods and the services.
The correct answer for the blank is b. customer relationship management.
Customer Relationship Management is termed as the process or the activities that manage the company's relationship and communications of the customers with the firm and manage to explore the potential customers or the new customers.
The main aim of CRM is to build and construct good relationships between the customer and the firm. It connects the corporate sector with the customers in order to let them know about their services.
To know more about customer relationship management, refer to the link below:
https://brainly.com/question/15581098
