Question

Is marketing information as important to small firms as it is to larger firms? Explain.

Answer 1

Answer:

Yes, it is. --- in my opinion.

Explanation:

There are no right or wrong answers in questions like this, because the question seeks opinions. So, my solution will be based on my opinions.

Marketing information is important to all firms, irrespective of whether the firm operates on a large scale or a small scale.

This is so because one of the means through which firms compete amongst themselves is through the way they market their products and/or services. The way a firm markets their products and/or services may make or mar their presence in the industry. This is not peculiar to large firms alone. In fact, small firms need to put in extra efforts because they are just growing up, and they still have a lot of space to cover in the industry.

Also, when a firm gives high priority to marketing information, such firm is expected to have huge turnouts of sales. The higher the sales a firm makes, the increase the growth of such firm.

Hence, marketing information is important to all firms, irrespective of their size.

Answer 2

Marketing refers to the activities of the company that are aimed at undertaking to promote the business through the method of buying and selling.

• Marketing includes the promotion of services and goods. So as to generate demand in the market and potential includes selecting the right audience. The selection of the terms of sale. Checking the price, discounts, and warranty which may include the decision-making capacity of the buyers.

• The large or the small firm tries to capture the wants and desires of the customers that have the potential to become an economic gain. Hence they are important for large and small business.

Learn more about the information as important to small firms as it is to larger organizations.

brainly.com/question/14683245.