Question

Write three possible topics here from your brainstorming. Do some research on each to determine source availability.

(any topics)

Answer 1

Answer:

So the question does not contain the focus of the brainstorming. So in this response, I'd take the liberty to assume a business problem as the focus of the brainstorming session then proceed to answer.

The elected business problem is:

How to increase sales.

The topics arrived at on how to do that are:

• Reducing Customer Attrition
• Improving Customer Care processes
• Measuring Customer Satisfaction

Explanation:

For each of the topics, it's been established that there are several sources for research material.

Topic 1 (Reducing Customer Attrition):

Source 1:

Page Title: Five Simple Techniques For Reducing Customer Attrition Rates

Author: Vik Patel

URL: https://www.forbes.com/sites/theyec/2016/05/17/five-simple-techniques-for-reducing-customer-attrition-rates/?sh=1a5a62e085f9

Source 2:

Page Title: Reducing Customer Attrition with Machine Learning  for Financial Institutions

Author: Nate Derby

URL: https://www.sas.com/content/dam/SAS/support/en/sas-global-forum-proceedings/2018/1769-2018.pdf

Topic 2 ( Improving Customer Care Processes)

Source 1:

Page Title: Improving Customer Support Processes: A Case Study

Author: Marko JänttiNiko Pylkkänen

URL: https://link.springer.com/chapter/10.1007/978-3-540-69566-0_26

Source 2:

Page Title: Improving Customer Support Processes: A Case Study

Author: Genesis Rivas

URL: https://link.springer.com/chapter/10.1007/978-3-540-69566-0_26

Cheers