Advertising is used to point out differences between other products and places, and physical characteristics is the simplest way for someone to invest in something.
Non-price competition typically involves promotional expenditures (such as advertising, selling staff, the locations convenience, sales promotions, coupons, special orders, or free gifts), marketing research, new product development, and brand management costs. https://courses.lumenlearning.com › ... Competitive Dynamics and Pricing |