Becker and Murphy wrote their article before DVR systems and online streaming services became popular. Nowadays, ads on television are avoidable (to a degree), just like ads in a newspaper. What impact do you think technology has on the types of ads you see on TV?

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Answer:

Currently, most people can simply decide to skip ads. When you hire streaming services like Netflix or Disney+, one of the advantages is that there are no ads. People now watch the ads that they like and want to see, unless you are stuck watching the Superbowl or some type of live event. This adds pressure to marketing campaigns since ads need to attract viewers.

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