1. The digital marketing objectives can be summarized as the 5Ss (sell, serve,
speak, save and sizzle) - known as the 5Ss framework. Elaborate on each
one of these digital marketing objectives (by using different
source/reference for each objective) and make use of one 'real' example (of a
website or social media platform) for each objective.
a
Tips for the examples: do not add links to websites only. Instead make use of
screenshots, arrows and circles with an explanation of why it is deemed an
example of each objective.
2. Digital advancements have impacted the marketing mix in various ways.
Explain the impact of digitalization on the following three P's of the extended
marketing mix:
a) People
b) Physical evidence
C) Process
Provide an example of its
act on all three market
