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In the late 1960s, Richard Nixon and the Republican Party used language that indirectly placed blame for social problems on African Americans. This was meant to draw white voters in the South, who traditionally aligned with the Democratic Party, to the Republican Party. This political approach was referred to as the Southern Strategy.
Knowing that the South was an important region of influence for the Republican Party, in 1968 and 1972 decided to implement a special campaign of "fear," very subtle, to gain the vote of the southern whites. Of course, the message was against African Americans.
The strategy of teh Republican Part was clear, to get the approval of the Southern voters appealing to racists messages, creating fear in white southern for African Americans.
