Answer:
Marketing campaign.
Explanation:
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.
Generally, marketing comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.
Advertisement refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers. It is generally considered to be one-sided because it focuses on painting a brand as the best and devoid of any negative issue.
Hence, marketing campaign is a strategy used by businesses to aggressively push there products or services into the market so as to increase their sales, revenue and profit through the use of the various channels such as television, radio, billboards, email, and online advertising. Also, it creates awareness for a brand and improves their competitive advantage over competitors or rivals in the same market.
